How are we Different?

  • We serve our clients in a Fiduciary capacity.  This means that we put our clients’ interests first.  As a client, you therefore know that you are getting the best advice we can give, without any influence from outside interests.  Following a fiduciary standard is entirely different than how most “financial advisors” work today. More than 90 percent of financial advisors are paid (fully or partially) by commissions.  This means that they have incentives to promote products and services in order to maximize their income.  These advisors often work for large financial services firms known as Broker-Dealers.  The loyalty of these advisors is to their employer and not necessarily to their client.
  • As fee-only advisors, our advice is completely unbiased and objective.
  • We are financial life planners. This means that we take the time to truly get to know you and to understand your concerns and dreams. Financial Life Planning is a holistic process that puts your interests first and focuses on increasing your sense of financial well-being and life satisfaction. Initially, this process will help you to clarify your values, priorities, circumstances, and aspirations; and then guide you in defining and designing your unique version of the “rich life.” In addition, Financial Life Planning will increase your understanding of the habits and attitudes that will facilitate your financial and life goals and support successful life transitions.

  • We are compassionate and sensitive to each client's needs. We will work with you to make the financial planning experience comfortable and enjoyable.

  • We know that personal finance may not be your language, and we will communicate accordingly.

  • AFA, LLC is able to give each client the attention s/he deserves.

  • When you call us, you will always speak with the same person. You will not need to review your situation with someone different each time you call.

  • Choosing a Certified Financial Planner® practitioner allows you to be confident that you are working with a financial advisor with a high level of competence and commitment.

  • We are easily accessible by phone and / or e-mail and are diligent about returning your calls and e-mail.

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